So many people are talking about social media. But the truth is not many people, clearly understand it, or use it effectively. This 'social media video 2013' is a good place to start to gain an exciting overview and a better understanding about social media and its impact. It's a four minute video.
Here's a list of key points of interest from the video:
- Over 50% of the worlds population is under 30 years old
- Social media has become the #1 activity on the web
- 1 in 5 couples meet online
- The Ford Explorer launch on Facebook generated more traffic than a super bowl ad
- Every second two new members join LinkedIn
- YouTube is the second largest search engine in the world
- 53% of people on Twitter recommend products in their tweets
- 90% of consumers trust peer recommendations, only 14% trust advertisements
- 93% of marketers use social media for business
- Word of mouth has become world of mouth
Just how BIG is social media in the UK?
If you feel that video was a little American, then this video by Simply Zesty, gives a flavour of the state of social media in the UK. BUT it is a 2010 video so things will have moved on significantly since then.
Defining social media
In it's simplest form, social media is about people having conversation and sharing information online, via channels like Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest, and others. A more complex explanation is, social media combines technology with social interaction, allowing the creation and exchange of user generated content.
It is changing our world, because is enables discussion and interaction between diverse international audiences. You can tailor how you use social media to be as local or as international as you want, zoning in on whatever topics of interest you have.
Through social media channels anyone can create or curate, anyone can be an author, journalist or publisher. Some argue that this is actually something negative, causing a deluge of poor quality content, once policed by professional authors, film makers and photographers. But what social media does do is give everyone a voice. Only those producing valuable content get found and shared by the crowd. Those that take the time to learn the tools of the trade, the culture and etiquette of social media will help themselves spread their messages effectively. Also, don't forget that what might be perceived as poor quality, useless content to some, will be high value content that is worth sharing to others.
Social media for business Pinterest board
We created a social media for business Pinterest board which gives a great overview and powerful social media tips.
Are you using social media for business? Could you recommend any other related pins or boards?