The 80 20 rule remains true, even in marketing and communication. The 80 20 rule is also known as the Pareto principle - 80% of effect and results come from 20% of cause and effort. So, as everyone clambers for the attention of target audiences and potential customers this 2011, remember the 80 20 rule.
In reality, only a relatively small group are actually doing what they are meant to be doing, only 20% are doing it right. Do the hard work and you can be part of the top 20% that are getting 80% of the results. Relating this to websites, what are the 20% doing to their websites? And what is the 80% they are getting out of it?
Just 20% of people, your competition, other businesses or whatever you want to call them are definitely doing four things:
- Developing a website that is specifically appealing to their target audience and easy to navigate and digest
- Regularly and consistently updating their website
- Communicating their expertise in their industry by sharing their knowledge and helping people
- Channelling traffic to their up to date website through social media
This 20% are getting 80% of the results and some of these results are increased
- Brand awareness
- Website traffic
- Relationship quality
- Leads and conversions
Dare I say it, it's Biblical - you reap what you sow. Simply put, it takes hard graft, lots of time investment and a genuine desire to help people and then you will achieve. Because the people, businesses and websites you aspire to be like have invested lots of time and effort they are a minority. This 2011, follow the tips above consistently and you may find yourself on your way to being in the 20% who achieve 80% of the results. Notice I said, on your way - there never is a quick fix, and that is true of website communication too.