Explore a visual and infographic rich introduction to blogs, Facebook, Twitter and LinkedIn through related Pinterest boards. I also share ideas of how SME businesses like yours can use blogs, Facebook, Twitter and LinkedIn to inform your audience. 


Blogs
Here is a simple video introduction to blogs. Blogs should be the centre. Use blogs to easily create fresh and relevant content for your audience, via your website. The art is then to share the content via social media channels.

Blogging is great to:

  • Position yourself as a thought leader
  • Create valuable content, demonstrating your expertise
  • Keep your website up to date with fresh content
  • Improve Search Engine Optimisation and drive traffic to your website
  • Help people and benefit from attraction marketing

See the Something Beckons 'world of blogging' Pinterest board for an evolving board of blogging for business infographics and tips.

something-beckons-world-of-blogging-pinterest-board

something-beckons-world-of-blogging-pinterest-board

Facebook
Here is a simple video introduction to how Facebook can help business. Facebook Pages are great for B2C businesses, but do not underestimate how good they can be for B2B businesses too.  Here are some expertly crafted B2c and B2B Facebook Pages. Be inspired by the experts.

B2C Facebook Pages:

BtoB Facebook Pages:

These are some things to think about via these quick Facebook for business tips:

  • Be visual - post pictures and albums
  • Claim your name
  • Make your Page part of your brand (use your logo alongside colours, language and style that reflects your brand)
  • Listen
  • Interact with fans
  • Share relevant content and add value
  • Like other relevant Pages and comment on them
  • Unless the situation is extreme, don't delete comments - use these golden opportunities to be human and demonstrate how you handle difficult situations
  • Have fun and be human
  • Use Facebook's useful features like Events and Insights (Facebook statistics)
  • Use their training and support resources

See the Something Beckons 'world of Facebook' Pinterest board for an evolving board of Facebook for business infographics and tips.

something-beckons-world-of-facebook-pinterest-board

something-beckons-world-of-facebook-pinterest-board

Twitter
Here is simple video introduction to Twitter and an incredible video time lapse of international Twitter activity in five minutes. You may also like Gladstone's video illustration of how Twitter works.

Business can use Twitter to:

  • Be people and conversation focused
  • Allow interaction through comments and feedback (even bad ones)
  • Be relatable, relevant, funny and interactive
  • Build relationships, brand awareness and generating leads
  • Listen and learn for market research, improvement to processes and products or services
  • Monitor customers, competition, suppliers
  • Improve sustomer service
  • Create # hashtags for events, offers, movements and create interest in various promotions
  • Share knowledge and expertise via tweets containing links to pictures, videos and content
  • Have fun

These are some things to think about via these quick Twitter tips:

  • Complete your profile and make sure you are not an egg (the default Twitter profile picture)
  • Learn and use the lingo like #hashtags and @mentions
  • Don't ignore people - reply to people who reach out to you
  • Don't be a one way street - have conversations and share other people's content
  • Listen, listen and listen some more
  • Be polite, but be brave enough to have an opinion
  • Be valuable
  • Organise your Twitter world with lists
  • Use their training resources

See the Something Beckons 'world of Twitter' Pinterest board for an evolving board of Twitter for business infographics and tips.

something-beckons-world-of-twitter-pinterest-board

something-beckons-world-of-twitter-pinterest-board

LinkedIn
Here is a simple video introduction to LinkedIn, the ultimate professional network. These are some things to think about via these quick LinkedIn tips for business:

  • Ensure you have a personal presence on LinkedIn
  • Use the endorsements and testimonials feature
  • Consider a Company Page on LinkedIn
  • LinkedIn is a great B2B channel
  • Use the Groups facility
  • Listen and learn by following people and companies of interest and using the tailored news facility
  • Be social and valuable and you'll build powerful relationships
  • Use their training and support resources

See the Something Beckons 'world of LinkedIn' Pinterest board for an evolving board of LinkedIn for business infographics and tips.

something-beckons-world-of-linkedin-pinterest-board

something-beckons-world-of-linkedin-pinterest-board

Would you recommend any other relevant videos or pins on Pinterest?

Posted
AuthorSara Drawwater
CategoriesSocial media