You probably have a business presence on Facebook, Twitter and LinkedIn. You might have a profile on Foursquare, Flickr and YouTube. And there's others! Each of these communication channels have a profile section where you can complete information about you and/or your business.

Once you've chosen what social media channels are right for your business, ensure you get the most out of your profiles with these five tips.

  1. Stay on brand — to be successful your brand style across all your social media channels needs to match. You must create consistency. For example, ensure a smooth transition between your website and every other online profile. So, when someone clicks from your website through to your Facebook business page, it needs to look and feel like the same company. Recognisable use of colour, image and message can help achieve this.
  2. Spread a cohesive message — I'm not suggesting blanket use of copy and paste across all social media channels here. You will need some variation, every profile will ask for slightly different information and each social media channel profile will offer up new opportunities to say something valuable. Despite these structural variations in profiles, make yours interesting, informative and useful. Ensure each profile mirrors, supports and builds on the key messages intrinsic to your brand.
  3. Set a recognisable tone — are you a law firm specialising in divorce or a funky fashion brand for example? The tone of your profile content will help set your personality. Decide how you want to be perceived and set the tone accordingly.
  4. Tell the truth and keep it simple — uncomplicated is best, and, make sure you can deliver what you say. Don't be tempted to use spin, convoluted language or puffed up nonsense.
  5. Complete your profiles — an easy one to end with! Incomplete profiles are frustrating for people who are genuinely interested in finding out more. In fact, it's probably the easiest way to annoy people so much, that they go elsewhere.

This is the second article in a series called ‘Managing your online presence’.

1. Managing your online presence — your image 2. Managing your online presence — your profiles

The third article in the series will cover why it's so important to update your social media channels regularly.

AuthorSara Drawwater