It’s uncomfortable isn’t it? Being stared at is very uncomfortable. Well, I’ve spent every spare minute of the last three weeks taking a long hard look at myself and my business. And my conclusion is it’s good to ignore all etiquette, be rude and stare unforgivably at yourself, your business and its proposition every now and again.
We’ve been suffering from the two year itch syndrome. It’s about two years since our business officially started. And the good news is that we’ve survived – just! But the two year itch shows up when you tend to get busy in a bit of a hamster wheel that is just going round and round, and round and round…. doing I suppose, exactly what a hamster wheel is meant to do. You’ll only realise that you are going nowhere if you break the rules and take that long hard stare at yourself. Take time out to do this regularly, maybe every 6 months or so. It’s sometimes painful, sometimes scary but always beneficial.
So this is the result for us. We’re relooking at our marketing strategy, marketing plan and in the process clarifying our business proposition. And here’s a confession, this time we are actually going to commit these strategies and plans to paper! (As opposed to scratchy, undecipherable notes in my notebook). We’ll be changing some of our services and adding some exciting new ones. We’re going to roll out a new communication master plan, and we are going to act on it. Funny how we do this for our clients but don’t do it often enough for ourselves. We might even give you some insight into what we are doing in this uncomfortable process of shedding dead skin (yucky as that sounds), how we do it and what benefits we gain from it. It might work out as a little bit of a rebirth blog series. I don’t know all the answers yet so we’ll see how this goes shall we?